Challenge

How do you tackle global issues at a local scale?

Action

Rotulama boosts the visual identity of small and independent shops, enabling them to thrive. It develops creative proposals according to a specific context, establishes a relationship with the shop owners, and works collectively to withstand gentrification.
Rotulama raises awareness of the global effects of gentrification, tells the stories behind these shops, and incites community participation.

It works!

Rotulama has proven to be very efficient in understanding the implications of gentrification in different contexts, generating viable, engaging, and creative solutions. It promotes diversity, strengthens community values, and encourages sustainability.

Supporting the visual identity of independent shops is a great way to preserve the unique character of a local neighborhood, resist homogenization, and confront displacement. Local shops are community anchors: they foster social cohesion, provide economic opportunities, and protect our cultural heritage.  They maintain the vibrant fabric of our neighborhoods!

At this point, Rotulama has been implemented in Finland, Portugal, and Mexico; in small towns and big cities with different economic and political situations.